Document Type

Closed Project

Publication Date

Winter 2012


Charles Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526/626


Cloud computing, Web services, Microsoft Corporation, Technology -- Management


The cloud computing market is predicted to be more than $241B in 2020 [1]. Many companies such as Amazon, Google, and Microsoft have entered this market segment with different approaches to provide cloud computing solution to customers. By analyzing Microsoft’s cloud computing technology strategy and comparing with competitors’ strategy using literature research and SWOT analysis, Microsoft’s strategy has more advantages to compete in this high velocity market. First, Microsoft’s strategy offers all three layers of services such as cloud platform, software as a service (SaaS), and attached services to different sizes of business clients and consumers. Moreover, the strategy provides a fully integrated solution from state of the art servers and efficient data center to user friendly and flexible programming environments to best software applications such as Office 365, Mesh, and Windows Live services. However, Microsoft’s strategy also has many disadvantages such as high cost and late to market. Microsoft needs to get over these obstacles and smoothly utilizes the advantages to become the major player in the cloud computing market in the future.


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