Video games -- Equipment and supplies -- Purchasing, Hierarchical Decision Model, Video games -- Equipment and supplies -- Consumers -- Attitudes
Many consumers are often faced with difficulty in the selection of product alternatives in order to maximize their benefits for long term use. Video game consoles offer an example of such a spectrum of products. Multiple companies offer consoles at varying price levels, each providing different features and/or services. This may include proprietary content, network capabilities, storage capacity and additional functionality of the hardware. Our team will evaluate the benefits and disadvantages of four primary gaming console options currently on the market (Xbox 360, Sony PlayStation 3, Nintendo Wii, and the gaming PC) in order to provide a methodology by which the decision to purchase can be made by weighted consumer judgment and preference. The consumer judgment and preference will then be applied to a set of buying criteria and console functionality to determine the most fitting console for purchase.
Griffin, Tim; Nguyen, Tin; Gilliland, Garrett; and Uffelman, Michael, "Selecting a Gaming Console using Hierarchical Decision Modeling, Desirability and Utility analysis" (2012). Engineering and Technology Management Student Projects. 545.