Document Type

Closed Project

Publication Date

Winter 2012


Antonie Jetter

Course Title

New Product Development

Course Number

ETM 547/647


New products -- Management, New products -- Marketing, Technological innovations, New products -- Planning


The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard sized pool cues. The Stroker is made of a metal exterior, with Teflon coated interior to reduce friction, and clips or pins that provide expandability.

Innovation – Prototype development offers several opportunities to find innovative design solutions to improve and address the goals of the product. Although a rudimentary prototype has been developed as part of the concept development process, it is not a functional prototype that can be tested to determine if indeed the design meets the standards developed by the product development team. Two major challenges have to be addressed.

The prototype can help ensure that the design is the best method of expanding/contracting of the components rapidly that provides stability, limits friction to a minimum, and is durable enough for casual use.

Secondly, developing a prototype will provide additional insight into the development of the most costs effective manufacturing process.

Thirdly, this is a lifestyle product and as such, industrial design is critical to its success. What design elements will be most appealing to the greatest percentage of our target market? Will a simple metal exterior, with perhaps engraving or patterns meet our needs, or should we consider a wide range of designs with a variety of exteriors such as painting, colors, etc.


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