Document Type

Closed Project

Publication Date

Fall 2011


Timothy Anderson

Course Title

Project Management

Course Number

ETM 545


In this report, we analyze Empathic Design as a new product development process within project management; using the newest Nike’s N7 footwear product that has been made to target the Native American community and people inspired by Native American as our main case study. We also used Nike’s Free footwear product as a conventional product design case study to compare it with N7. The report outlines the steps of Empathic Design observation steps and their benefits within the project management basic phases. Accordingly, the report contains a comparison analysis between Empathic and Traditional design project management methods; along with a full elaboration of the Problems that might occur during the product design management process.


This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier