Document Type

Closed Project

Publication Date

Spring 2011


Paul Newman

Course Title


Course Number

ETM 507


IDEX H&S is part of the IDEX Corporation, a world leader in positive displacement pump technologies and other industrial products that are sold to a variety of customers and industries. The company designs, develops, and manufactures liquid subassemblies and precision components for a wide range of applications requiring precise control and measurement [1]. Currently, it serves pharmaceutical, food & beverage, analytical instrumentation, fire & safety and subsea/marine industry [1]. The executive summary outlines a new business opportunity for IDEX H&S’s existing product. The new market identified is in automotive industry with expected U.S. market of $400M. This report provides high level summary of the product, the new market, proposed strategy, risks, and key financial projections for the new application.


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