Document Type

Closed Project

Publication Date

Spring 2011


Paul Newman

Course Title


Course Number

ETM 507


IDEX H&S is part of the IDEX Corporation, a world leader in positive displacement pump technologies and other industrial products that are sold to a variety of customers and industries. The company designs, develops, and manufactures liquid subassemblies and precision components for a wide range of applications requiring precise control and measurement [1]. Currently, it serves pharmaceutical, food & beverage, analytical instrumentation, fire & safety and subsea/marine industry [1]. The executive summary outlines a new business opportunity for IDEX H&S’s existing product. The new market identified is in automotive industry with expected U.S. market of $400M. This report provides high level summary of the product, the new market, proposed strategy, risks, and key financial projections for the new application.


This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier