Document Type

Closed Project

Publication Date

Summer 2011


Dilek Cetindamar

Course Title

Technology Management Practives Across Borders

Course Number

ETM 510


BASF SE is one of the world’s largest multinational chemical companies (Datamonitor 2010). The company six business segments: chemicals, plastics, agricultural solutions, functional solutions, performance products, and oil and gas. These segments contain 14 divisions that manage 72 global and regional business units. BASF’s main operations are in Europe but it has presence and has its presence in North America, It is BASF is headquartered Ludwigshafen, Germany, has about 109,000 employees worldwide, and 385 production sites. The company had $71 billion in 2009 with a net profit of $2 billion. Revenues by business segment and by region are shown in Figure 1 and 2 respectively (BASF 2010). BASF has a relatively balanced revenue portfolio by business segment however by region 60% of its revenues are from Europe.


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