Document Type

Closed Project

Publication Date

Winter 2011


Charles Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526


In 2010, TV industry tried to excite customers with 3D technology. Despite the intense advertisements, the responses from customers didn’t appear as expected. Less than 1 percent of US households have a 3DTV set and just only 8% are interested in the 3D technology according from Leichtman Research.[1] Some reasons for 3D TV failure are too pricey ($600 - $1,000 more than their HDTV counterparts), few contents available, and hassle from 3D glasses.[2] The industry has come up with the new hype for TV set in 2011. In 2011 Consumer Electronics Show (CES), the new trend is Internet-enabled everything. The spearhead of this trend is inevitably TV set market. Integrating internet with TV has been discusses and debated for decade. WebTV from Microsoft is a good example of the effort to combining internet with TV. WebTV was launched in 1996 with the set-top box and wireless keyboard. The primary purpose was for web browsing and email. However, WebTV wasn’t successful back at that time. It seems like a déjà vu, the same trend has come back. The big issue for Internet TV in 2011 here is not the technical feasibility but how to deliver the meaningfulness for the end users and what to do with this new feature.[3]


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