Document Type

Closed Project

Publication Date

Winter 2011


Shimon Shmueli

Course Title

Technology Marketing

Course Number

ETM 555


Garmin is an international producer of commercial and consumer GPS products. Primarily vertically integrated, Garmin designs, manufactures, markets and sells their products themselves. During any given conversation about a product, you’re likely to find engineers, designers, product testers, artists, writers and salespeople sharing their thoughts. Investing in innovation has been central to Garmin’s success. The original handful of employees in 1989 grew to a work force of 1,000 just 10 years later. That number doubled within four years and eclipsed 4,000 by 2006. In 2007, Garmin’s worldwide work force topped 7,000 and showed little sign of slowing amid expansion in Europe and Asia.


This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier