Document Type


Publication Date

Fall 2012


Tugrul Daim

Course Title

Technology Assessment and Acquisition

Course Number

ETM 531/631


Concrete -- Modifiers -- Analysis, Silica fume, Concrete -- Technological innovation, Technology assessment


MB, a new concrete modifier containing Silica Fume (FS), has fantastic performance based on the claims of a Russian Company. Iran’s government decided to invest to produce this new concrete modifier. Iran concrete Institute (ICI) is dedicated to do this task. Technology assessment (TA), attractiveness analysis (AA), and business modeling are three main phases to study this investment. Applying TA and AA helps decision makers to make their mind based on technological facts and realities of the market. This paper covers the results of phases 1 and 2. At the end, MB is introduced a superior technology and appropriate strategies to enter the market and acquire the technology are proposed.

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