Document Type

Closed Project

Publication Date

Fall 1992


Richard F. Deckro

Course Title

Manufacturing Management

Course Number

EMGT 510


In this paper, an effort is made to build a model capturing non-linear relationship between frequency and reach. The objective function is having number of exposure, dollar invested in each media and, cost per insertion as variables. Besides using exact nonlinear relationship, quantity discount can also be included in the model.


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