Richard F. Deckro
In this paper, an effort is made to build a model capturing non-linear relationship between frequency and reach. The objective function is having number of exposure, dollar invested in each media and, cost per insertion as variables. Besides using exact nonlinear relationship, quantity discount can also be included in the model.
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Vadyar, Sridhar V., "Media Allocation Model" (1992). Engineering and Technology Management Student Projects. 736.