Document Type

Closed Project

Publication Date

Spring 2010


Paul Newman

Course Title

Managing New Technology Introduction

Course Number

ETM 548/648


New products -- Planning, Technology -- Management, Project management, Strategic planning, Decision making


The high level process consists of three major funnels and two key parts. The first funnel is “Discovery” in which the new strategic goals are communicated company wide at an all hands meeting. In this stage, the company starts identifying major opportunities available in the market, having as its outcome a prioritized project list. As an example, in the grocery market, different opportunities had been observed and RFID was selected as a potential opportunity in the prioritized projec list to use as a substitute for the traditional bar code. Based on our estimate it can create an emerging market worth 6 billion USD in 5 years. The second funnel is “Technology.” It starts with identification of core competencies needed to transfer technology from laboratory to factory and will end with a technology transfer plan which contains how to close the gap between what is required and what Paru currently has in-house. The third funnel is “New Product Implementation.” It is a hybrid process which will go for simultaneous product and process concept development. These processes are carried out with proactive integration and collaboration so by the time the engineering release is approved, everything is in place to go into large-volume manufacturing without any further delays. Paru will go through the above mentioned steps to produce and sell RFID tags.

After the three major funnels, the next stage of the process is volume production. This stage does not only includes manufacturing but also all the activities for continuous improvement that result to solve problems identify during volume production as well as those activities to optimize costs, quality, and yield until a second generation product is released or a product goes into obsolescence. The following sections describe the details of each part of the development process; all diagrams are included in the appendix of this report.


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