Document Type

Closed Project

Publication Date

Spring 2010


Paul Newman

Course Title

Managing New Technology Introduction

Course Number

EMGT 548/648


New products -- Planning, Technology -- Management, Project management, 3-D television -- Technological innovations, Decision making


Vizio Inc., which started with only 3 people in 2002, has become the number one shipper of LCD HDTVs to the U.S. consumer electronics market of 2009. They have achieved their fast growth by concentrating on their target segment and market. The founder started in the TV sale business and thought that he could sell to a niche market in the consumer electronic market, especially LCD TV. Therefore, he began to make an inexpensive, but high quality LCD TVs. Another key to his success is that he formed strong relationships with overseas TV manufacturers. While his competitors are selling the same products worldwide, Vizio focuses on the U.S. market. Vizio has developed a solid sales network and has established brand power. It has over 170 employees and over $4 billion in sales in 2009.

Vizio is going to introduce a new technology, 3D TV, into their product line. It has been decided that a new process, a Phase Gate Product Life cycle will be followed for this new technology and others that will be produced in the future.


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