In today‟s dynamic world parents are often challenged when kids attain the teen age as they get overly exposed to bad habits easily due to the nature of world we live in. Common bad behaviors include the influence of Drugs and Alcohol. The problem gets multiplied when teenagers get to drive when they are under the influence of alcohol. It is generally acknowledged that the greatest risk of traffic crashes is among teenage drivers. Traffic crashes are the leading cause of death for teenagers across the United States. How many times we have read or seen in TV about the young and precious lives lost due to driving under the Influence of alcohol. It can be a heart breaking scenario to see children die in front of parents at the young age. Can we prevent this? If so can it be done at the minimal expense for the parents, and at the same time put a preventive measure on the teenagers when it comes to driving under the influence of alcohol?
Singh, Neelu; Subramanian, Ganesh; Tirumalai, Mukundan; Bhatla, Ashok; Letts, Matthew; Khan, Shoaib; and Bokka, Naresh, "Marketing Plan for LifeSafer Ignition Interlock" (2009). Engineering and Technology Management Student Projects. 823.