Nowadays, choosing the optimum camera became a diff icult process due to the large varieties in models and brands available in the market. The objective of the decision making process here is to choose the optimum digital camera for regular consumers who are lookin g for a point-and-shoot camera. The Hierarchical Decision Model (HDM) methodology will be used to determine the best alternative that meets the consumers' needs. First we determine the important factors considered by potential buyer s and identify them as criteria and sub-criteria. Each of these sub-criteria contributes as a part of each major criterion's weight or relative importance. After selecting the criteria, the pair wise comparison is used to determine the relative impact of each criterion / sub-criterion towards the main objective. The model is then validated on ten of the m ost popular point and shoot cameras in 2008. Once these steps are established, calculations will be made on the model and the best point and shoot camera would be proposed as the optimum alternative.
Bantan, Mohammed; Bokka, Naresh; Hsieh, Yi Lung; Lin, Yuhsiang; and Cheng, Wan Hsiu, "Application of the Hierarchical
Decision Model in Choosing a
Point-and-Shoot Digital Camera" (2009). Engineering and Technology Management Student Projects. 840.