Document Type

Closed Project

Publication Date

Winter 2009


Antonie Jetter

Course Title

New Product Development

Course Number

ETM 547


The Contact Caddy is an organizer for the home for all of a person’s eye care needs, including contact storage and cleaning, glasses storage and cleaning, and a daily “travel” kit to take with them in order to have any care items that may be needed during the day. The following is a review of the new product development process undertaken for the Contact Caddy, from identifying the market need to developing a concept and evaluating its business merit. The processes followed for each phase are discussed, followed by a comparison to recommended processes and key learning.


This project is only available to students, faculty, and staff of Portland State University.

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