New Product Development
The Contact Caddy is an organizer for the home for all of a person’s eye care needs, including contact storage and cleaning, glasses storage and cleaning, and a daily “travel” kit to take with them in order to have any care items that may be needed during the day. The following is a review of the new product development process undertaken for the Contact Caddy, from identifying the market need to developing a concept and evaluating its business merit. The processes followed for each phase are discussed, followed by a comparison to recommended processes and key learning.
Agu-Ibe, Daniel; Krishnaswamy, Dhanabal; Oursler, Kevin; Ottum, Marie; Pathak, Ujjal; and Hallaj, Wajeeh, "Contact Caddy - New Product Development Log" (2009). Engineering and Technology Management Student Projects. 850.