Management of Technological Innovation
This study examined use of wearable activity trackers and social media, and their influence on motivation for physical activity and participation in endurance events. I did a literature review of social media’s influence on event participation and the influence of activity tracking usage on motivation to participate in fitness activity. The literature is broken down by a study of each technology, and then the interaction between them. I also conducted my own research by gathering data, conducting a survey and interviews. Through these methods I show that on their own, each of these technologies can influence motivation and participation. Furthermore, when the ease of uploading data from a tracker is combined with social media, the technology is having a direct effect on physical activity and recreational endurance sports participation.
Rosenthal, Janet, "Exploring the Impact of Wearable Activity Devices and Social Media Technology in Fitness Participation" (2017). Engineering and Technology Management Student Projects. 88.