Document Type

Closed Project

Publication Date

Spring 2017


Charles Weber

Course Title

Management of Technological Innovation

Course Number

ETM 549/649


This study examined use of wearable activity trackers and social media, and their influence on motivation for physical activity and participation in endurance events. I did a literature review of social media’s influence on event participation and the influence of activity tracking usage on motivation to participate in fitness activity. The literature is broken down by a study of each technology, and then the interaction between them. I also conducted my own research by gathering data, conducting a survey and interviews. Through these methods I show that on their own, each of these technologies can influence motivation and participation. Furthermore, when the ease of uploading data from a tracker is combined with social media, the technology is having a direct effect on physical activity and recreational endurance sports participation.


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