Document Type

Paper

Publication Date

5-2019

Subjects

Handicraft -- Social aspects, Handicraft -- Political aspects, Handicraft industries, Small business -- Management, Textile crafts -- Marketing

Abstract

This paper conceptualized the “fiber craft community,” a group of people heavily engaged with other members in community spaces, both online and in person, surrounding their craft. Drawing on scholarship about imagined communities, brand communities, and subcultures of consumption, this research argues this potential audience is a “community.” In addition to providing contextual information on the creative products industry and craft/hobby books market, this research uses a case study approach to gather ethnographic information about where and how the fiber craft community engages. It draws conclusions about how authors can best reach this community to market their fiber craft books.

Rights

© 2019 the author

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Description

Paper submitted in partial fulfillment of the requirements for the degree of Master of Arts in Writing: Book Publishing.

Persistent Identifier

https://archives.pdx.edu/ds/psu/29671

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