Sponsor
Portland State University. Department of English
Document Type
Paper
Publication Date
Spring 2024
Subjects
Comics studies, Comics (Graphic works) -- United States
Abstract
This study developed a digital comics subscription loop that borrows from consumer loyalty research done in publishing and marketing studies. The proposed loop uses comic publisher’s proprietary subscription platforms as a “book showroom” to allow consumers to sample titles, driving physical sales. Original survey data was then gathered about comic book consumers’ usage of digital subscription platforms and what drives them to make physical purchases. The data was then compared to the proposed model, finding significant cross-medium consumption, as well as many reported completions of the Digital Comics Subscription Loop. The survey data found that over 80 percent of respondents had completed the digital sampling to physical purchase sales funnel within the last year.
Rights
© 2024 Isaac Swindle
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Persistent Identifier
https://archives.pdx.edu/ds/psu/42407
Recommended Citation
Swindle, Isaac, "Digital Comics Subscription Service Usage and Its Impact on Printed Comic Buying Habits: The Digital Comics Subscription Loop" (2024). Book Publishing Final Research Paper. 81.
https://archives.pdx.edu/ds/psu/42407
Included in
Communication Technology and New Media Commons, Graphic Communications Commons, Publishing Commons