Document Type

Paper

Publication Date

Spring 2024

Subjects

Book Publishing, Comics studies

Abstract

In recent years, manga has seen a surge in popularity. This research seeks to provide insights into the role of manga in U.S. bookstores and its implications for reader discovery. Through observations at bookstores in the Portland area, including Books with Pictures, Kinokuniya, Powell’s, and Barnes and Noble, it was examined how manga is presented to readers. Factors considered include manga’s physical placement in the store and surrounding sections as well as shelving methods and categorizations like genre labels, particularly for manhwa, manhua, and light novels. Display tables, end caps, and shelf talkers also demonstrate a unique way for bookstores to present their books to potential readers. The findings are expected to contribute to a deeper understanding of manga’s placement within bookstores by comparing and contrasting these methods of shelving.

Rights

© 2024 Claire Curry

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Description

Paper submitted in partial fulfillment of the requirements for the degree of Master of Arts in Writing: Book Publishing.

Persistent Identifier

https://archives.pdx.edu/ds/psu/42470

Share

COinS