Published In

The Conversation

Document Type

Article

Publication Date

4-30-2024

Subjects

Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior, Book industry -- Digital humanities

Abstract

Identifying with an activity is different from actually doing it. For example, 49% of Americans play video games, but only 10% identify as gamers. According to a recent survey we conducted, there’s also a small gap between reading activity and identity for younger readers: 61% of Generation Z and millennials have read a print book, e-book or audiobook in the past 12 months, but only 57% identify as readers.

And yet there was a puzzling aspect of our results: The 43% of Gen Z and millennials who didn’t identify as readers actually said they read more print books per month than Gen Z and millennials overall.

Rights

CC BY-ND 4.0 DEED Attribution-NoDerivs 4.0 International https://creativecommons.org/licenses/by-nd/4.0/

Persistent Identifier

https://archives.pdx.edu/ds/psu/41831

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