New products, Project management, Decision making
A growing body of research suggests that the fuzzy front-end of product development should not be managed with a one-size-fits-all standard process. Instead, projects with different market and technical uncertainties should be managed with one of five different processes (linear, recursive, evolving, selectionism, trial-and-error). Based on a review of the literature, the paper develops a theoretical framework for front-end management which provides the foundation for ongoing empirical research.
Sperry, Richard; Jetter, Antonie J.: Theoretical Framework for Managing the Front End of Innovation under Uncertainty, Proceedings of PICMET 2009: Technology Management in the Age of Fundamental Change, pp. 2021-2028, August 2-6, 2009, Portland, OR