First Advisor

Meredith James

Date of Award

Spring 6-2022

Document Type

Thesis

Degree Name

Bachelor of Fine Arts (B.F.A.) in Graphic Design and University Honors

Department

Art + Design

Language

English

Subjects

Branding (Marketing), Computer animation, Nonprofit organizations -- Marketing

DOI

10.15760/honors.1311

Abstract

Nonprofits often don’t receive the kind of attention needed to garner a wide audience. Especially during the pandemic when the world has largely gone online, it can be a challenge for many of these organizations to adapt to the fast-paced digital landscape. This is largely due to a lack of access to resources and modern design practices to create more community visibility. This thesis is an exploration of how thoughtful design can bring these nonprofit events a new life. I created design systems for two nonprofit events, each with a digitally-focused approach and a focus on deeply considering the audience. I employed a motion-oriented approach as well, with animation integrated throughout to immediately grab attention and attract an audience.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Persistent Identifier

https://archives.pdx.edu/ds/psu/38492

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