Sponsor
Portland State University
First Advisor
Dr. Safia Farole
Date of Award
Spring 6-5-2024
Document Type
Thesis
Degree Name
Bachelor of Science (B.S.) in Political Science and University Honors
Department
Political Science
Language
English
Subjects
Cultural Appropriation, black culture, Kardashian, celebrity, celebrity monetizing black culture
Abstract
American culture is inundated with black culture appropriation, exasperated by celebrities monetizing black heritage and identity into a capitalist venture for sustained relevance and profit. Political discourse begins an ethical discussion about the social effect, economics, and moral entanglement for secondary and conventional politics. Celebrities have been the center of cultural discourse and debate surrounding celebrities' business ventures, capitalizing on black culture cultural appropriation. The nucleus of cultural appropriation is the theft of one’s culture and then used by one with more political, economic, or social power without permission or acknowledgment of the cultural history and meaning.
Thus, my research question is: Investigating How Celebrities Monetize Black Culture for Their Business and Investment Ventures? Celebrities' financial endeavors and exploitation of oppressed cultures created controversy and moral questions about the abuse of persecuted cultures, then synthesized for celebrities to profit off of and claim without proper acknowledgment or permission. Literature peer-reviewed academic articles and theses are a monolith of this research and will provide a Rolodex of information, sources, and evidence to support my thesis.
Recommended Citation
Carey, Abbie, "Investigating How Celebrities Monetize Black Culture for Their Business and Investment Ventures" (2024). University Honors Theses. Paper 1507.
Included in
Advertising and Promotion Management Commons, Business Law, Public Responsibility, and Ethics Commons, Sales and Merchandising Commons