Presentation Type
Oral Presentation
Start Date
5-8-2024 9:00 AM
End Date
5-8-2024 11:00 AM
Subjects
Machine learning, Artificial intelligence
Advisor
Dr. Lee Shaker
Student Level
Masters
Abstract
This study sought to further understand the cognitive factors that influence undergraduate students' behavioral intention to use generative AI. Generative AI's presence in academic spaces opens the door for ethical and pedagogical questions. This study surveyed 51 undergraduate communication students to measure their attitudes, subjective norms, self efficacy and their behavioral intention to use GenAI for school work. The results of this study showed behavioral intent had a positive relationship with attitudes and subjective norms. The implications of these findings show that personal beliefs and the perceived beliefs of others are correlated to undergraduate students’ intent to use GenAI for academic purposes.
Keywords: AI, GenAI, Theory of Planned Behavior, Undergraduate
Creative Commons License or Rights Statement
This work is licensed under a Creative Commons Attribution 4.0 License.
Included in
Behavioral Intention for AI Usage in Higher Education
This study sought to further understand the cognitive factors that influence undergraduate students' behavioral intention to use generative AI. Generative AI's presence in academic spaces opens the door for ethical and pedagogical questions. This study surveyed 51 undergraduate communication students to measure their attitudes, subjective norms, self efficacy and their behavioral intention to use GenAI for school work. The results of this study showed behavioral intent had a positive relationship with attitudes and subjective norms. The implications of these findings show that personal beliefs and the perceived beliefs of others are correlated to undergraduate students’ intent to use GenAI for academic purposes.
Keywords: AI, GenAI, Theory of Planned Behavior, Undergraduate