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Proceedings of the 18th National Conference on the Beginning Design Student

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Design -- Study and teaching, Creative thinking -- Study and teaching, Design (philosophy)


Good design has many faces; one is articulated well by the principals of Gestalt, while another is formed by tradition and style. When teaching design, it is important to delineate between the two. What makes the Mona Lisa universal and the cover of "Staying Alive" doomed is that the former uses good design grammar; and the latter uses an obsolete design dialect. Understanding their difference is integral in deciding the line between less expressive designs, like commercial design, and the design layer of a cathartic painting. Design is a language.


Presented at the 18th National Conference on the Beginning Design Student, Portland State University, Portland, Oregon. March 14-16, 2002.

© Portland State University, published by Portland State University, Department of Architecture

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