COVID-19 (Disease ) -- Economic aspects -- United States, Electronic commerce -- Social aspects, Delivery of goods
Lockdowns caused by the COVID-19 pandemic have significantly affected shopping behavior. This study surveys people living in Portland-Vancouver-Hillsboro Metropolitan area on household and demographic characteristics, e-commerce and home delivery service and product preferences, number of deliveries made before and during the COVID-19 lockdown, and household expenditures on home deliveries. Ordered choice models are developed to understand factors that affect the number of online deliveries made before COVID-19, and the number and household expenditures on online deliveries during the COVID-19 lockdown. Results indicate that higher-income households are more likely to make more online deliveries and spend more money on home deliveries during the COVID-19 lockdown. Higher levels of technology utilization are also associated with higher levels of deliveries and expenditures. Same-day or next-day services are expected for items such as groceries or meals. Respondents who are concerned about product costs at brick and mortar stores are less likely to have high levels of house deliveries, but respondents who are worried about health issues are more likely to spend more money and have more home deliveries during COVID-19 lockdown. The results have important implications in terms of equity and access to e-commerce and house grocery deliveries.
Avinash Unnikrishnan, Miguel Figliozzi. A Study of the Impact of COVID-19 on Home Delivery Purchases and Expenditures, Working Paper, 2020.