Effective Transportation Demand Management: The Results of Combining Parking Pricing, Transit Incentives, and Transportation Management in a Commercial District of Portland, Oregon
Transportation demand management, Central business districts -- Parking, Transportation -- Planning, Local transit -- Oregon -- Portland
The Lloyd District is a high-density commercial and residential district located a short distance from downtown Portland, Oregon. Parking and transportation problems in the District have been a source of increasing contention for nearly a decade. As a result. in September of 1997. the City of Portland implemented a Lloyd District Partnership Plan, which consists of a number of elements aimed at curbing SOY use for the commute to and from the District. This plan included parking pricing in the form of meters, w'here on-street parking had previously been free: discounted transit passes: and other transportation demand management (TOM) strategies.
This research assesses the effects of these strategics on travel and parking behavior, with an emphasis on the relationship between parking pricing and mode choice. A random sample of I 000 employees in the Lloyd District was surveyed about their travel and parking behavior before and after the installation of the new meters.
This research finds that during the one year that had elapsed between the implementation of the Lloyd District transportation management programs and the survey information collected by this study, the drive-alone mode for the trip to work by employees in the Lloyd District had decreased by 7 percent. For the District as a whole. the drive-alone commute share is now about 56 percent. The program·s strategies that have emerged as the most significant in effecting this decrease arc the installation of the meters and the discounted transit pass program.
Bianco, Martha J., "Effective Transportation Demand Management: The Results of Combining Parking Pricing, Transit Incentives, and Transportation Management in a Commercial District of Portland, Oregon" (2000). Center for Urban Studies Publications and Reports. 6.
Published by Center for Urban Studies, College of Urban and Public Affairs, Portland State University.
Presented at Transportation Research Board 79th Annual Meeting January 10, 2000 Washington, D.C.
Catalog Number DP00-6.