Portland State University. Department of English
Book industries and trade, Publishers and publishing, Young adult literature
Young adult books are widely read by adults. Through interviews with publishing professionals and a survey of 2,139 participants, several reasons were discovered regarding why adults read young adult literature. In the research, the most common reasons were the influence of Harry Potter and Twilight, the relatability for millennials, the social media presence of YA online, and the success of women writers in the category. Survey participants had more to add. The survey themes were nostalgia, "less pretentious," "faster reads," diversity, escapism, "less graphic," and perhaps most importantly, hopeful.
Hay, Monica, "Why Do Adults Read Young Adult Books?" (2019). Book Publishing Final Research Paper. 35.