Brandon Sanderson, Kickstarter.com, Self-publishing
The creation and fulfillment of Sanderson’s Kickstarter relies on a crack team managing massive amounts of data as well as all aspects of production. Sanderson had been running a multi-million-dollar, mid-sized publishing company well before his March 1, 2022 Kickstarter shot north of $28 million in two weeks, making it the biggest campaign—for now—in Kickstarter history.
© Kathi Inman Berens, Reprinted with permission
Berens, Kathi Inman, (2022). "The Many Moving Parts behind Brandon Sanderson’s Record-Breaking Kickstarter Campaign," The Hotsheet.