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The Conversation

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Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior, Book industry -- Digital humanities


A phone fixation may seem at odds with an attraction to books. But the latter may offer a much-needed reprieve from the former. In our recent study of American Gen Z and millennials, we discovered that 92% of them check social media daily; 25% of them check multiple times per hour. Yet in that same nationally representative study, we also found that Gen Z and millennials are still visiting libraries at a healthy clip, with 54% of Gen Zers and millennials trekking to their local library in 2022. Our findings reinforce 2017 data from the Pew Research Center, which showed that 53% of millennials had gone to their local library over the previous 12 months. By comparison, that same study found that 45% of Gen Xers and 43% of baby boomers visited public libraries.


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