Document Type

Report

Publication Date

2-25-2021

Subjects

Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior

Abstract

This is the first study to capture data about how people engage with books, video games and TV/movies. The study’s main emphasis is on behavior with books. The full report has granular demographic data: three age groups, five U.S. regions, and seven racial/ethnic groups. The report illuminates reading and entertainment behaviors of very specific ages/gender/race/regional groups. Learn what motivates your customers and library patrons by viewing the full report.

Rights

© Portland State University 2021. Published by Panorama Project

Persistent Identifier

https://archives.pdx.edu/ds/psu/35178

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