Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior
This is the first study to capture data about how people engage with books, video games and TV/movies. The study’s main emphasis is on behavior with books. The full report has granular demographic data: three age groups, five U.S. regions, and seven racial/ethnic groups. The report illuminates reading and entertainment behaviors of very specific ages/gender/race/regional groups. Learn what motivates your customers and library patrons by viewing the full report.
© Portland State University 2021. Published by Panorama Project
Panorama Project; Noorda, Rachel; and Berens, Kathi Inman, "Immersive Media & Books: Consumer Behavior and Experience with Multiple Media Forms" (2021). English Faculty Publications and Presentations. 74.