Human-Centered Design As a Tool to Improve Employee Experience: the Case of a US Plant-Based Food Manufacturer
Technology in Society
U.S. organizations are facing a self-resignation problem. Employees are leaving their jobs in rates never seen before mainly due to human dissatisfactions. The high staff turnover rates put organizations in jeopardy compromising their entire operation. Organizations that are not able to retain and attract local talent can incur in ergonomics, quality, productivity problems and additional business risks. We propose an empirical study conducted in a plant-based food company located in the Northwest of the United States, facing a turnover problem, to bring new knowledge in the field of employee experience. Based on the Human-Centered Design (HCD) and case study methodologies, we conducted 152 in-depth interviews with the operational workforce from the company of the case study to discover the employee needs. Later, we evaluated data obtained from the interviewees applying HCD principles (convergent and divergent techniques). After grouping our data, we identified ten themes “communication”, “training”, “accountability”, “management”, “trust”, ‘safety”, “equipment functionality”, “favoritism”, “food safety”, “recognition”, “culture”, and “work environment”. We propose the themes can help decision makers to ideate organizational strategies to improve the employee experience perspective by aiming the satisfaction of human needs and human's role in the manufacturing setting.
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Contreras-Cruz, A., Kirbac, A., Dennett, C., & Daim, T. U. (2023). Human-centered design as a tool to improve employee experience: The case of a US plant-based food manufacturer. Technology in Society, 73, 102248.