Document Type
Closed Project
Publication Date
Winter 2010
Instructor
Charles Weber
Course Title
Strategic Management of Technology
Course Number
EMGT 526/626
Subjects
Boeing Airplane Company -- Strategic planning, Technology -- Management, High technology industries -- Management, Globalization
Abstract
In the global market, especially in this economic condition, competition can be very challenging. Strategic decision is a key element that can bring a company to success or to destruction. Boeing Company as the largest airplane industry in the world has been trying to hold the leadership position for decades. This paper is observing Boeing’s strategy from build-to-print subcontracting relationship to systems integration based on risk-sharing partnership in the global market This paper also observe how the new strategy fit in the current economic situation by analyzing what has happened in the last 10 to 15 years. And finally, this paper will use Porter’s five force competition model and SWOT Analysis to analyze the overall company strategy.
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Persistent Identifier
http://archives.pdx.edu/ds/psu/22973
Citation Details
Phan, Kenny, "The Boeing Company: Strategic Management" (2010). Engineering and Technology Management Student Projects. 1020.
http://archives.pdx.edu/ds/psu/22973
Comments
This project is only available to students, staff, and faculty of Portland State University