Strategic Management of Technology
Boeing Airplane Company -- Strategic planning, Technology -- Management, High technology industries -- Management, Globalization
In the global market, especially in this economic condition, competition can be very challenging. Strategic decision is a key element that can bring a company to success or to destruction. Boeing Company as the largest airplane industry in the world has been trying to hold the leadership position for decades. This paper is observing Boeing’s strategy from build-to-print subcontracting relationship to systems integration based on risk-sharing partnership in the global market This paper also observe how the new strategy fit in the current economic situation by analyzing what has happened in the last 10 to 15 years. And finally, this paper will use Porter’s five force competition model and SWOT Analysis to analyze the overall company strategy.
Phan, Kenny, "The Boeing Company: Strategic Management" (2010). Engineering and Technology Management Student Projects. 1020.