Document Type

Closed Project

Publication Date

Fall 2005

Instructor

Jean-Claude Balland

Course Title

Technology Marketing

Course Number

EMGT 555

Abstract

At an ever increasing rate, today’s mobile professional needs immediate access to information stored in electronic devices. Whether it is through the use of a lap top computer, a cell phone, or a synchronized personal digital assistant (PDA), the business person holding up-to-date information at their fingertips often possesses a competitive advantage for their company. Business travelers are often away from access to the power grid for extended periods of time. A loss of power to any of their electronic equipment at the wrong time can mean lost sales due to inadequate preparation time or a lack of critical decision-making data, resulting in a loss of credibility in their customer’s minds and a loss of revenue for their company.

This report contains the marketing plan for a new product, Power2Go’s SolarSheet. The SolarSheet is a source of power for electronics that uses photovoltaic cells to extract the sun’s energy. It is available in two models for business and recreational applications; with or without an integrated battery pack. The standard, low-end model is capable of powering small electronic equipment during daylight hours, while the power output of the high-end model is adequate to run or charge a laptop computer around the clock.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23192

Download

Share

COinS