Document Type

Closed Project

Publication Date

Winter 1994


Richard F. Deckro

Course Title

Total Quality Management I

Course Number

EMGT 510/610


The purpose of this paper is the comparison between the Japanese, European, and American ways to apply Total Quality Management (TQM). The study is restricted to the automobile industry which shows great interest in TQM. A recent survey measured the increased quality of the cars produced. It revealed that average number of problems people have in the first 90 days of ownership has decreased by 41 since 1987. Last September, TQM importance was highlighted in France when Raymond Levy, chairman of Renault, became president of the European Foundation for Quality Management. Renault runs a major TQM training program, spearheaded by Japanese guru Masaaki Imai.


This project is only available to students, staff, and faculty of Portland State University.