Management of Engineering and Technology
Airbus Industrie -- Management, Technological innovations, Airbus Industrie -- Strategic planning, Boeing Company -- Management, Boeing Company -- Strategic management
This paper compares and contrasts the strategy and policy issues that drive the two main rivals in the global commercial aircraft industry: Airbus and Boeing. Each company is analyzed along four metrics: its historical context, its leadership, the external forces acting on it, the internal forces affecting it from within.
Note: The presentation associated with this report is included here as a supplemental file.
Bierl, Bjoern; Grefe, Johannes; Hernandez, Abram; Moore, Chad; and Morris, Jason, "Airbus vs. Boeing (Strategic and Policy Issues)" (2004). Engineering and Technology Management Student Projects. 1342.