Document Type

Closed Project

Publication Date

Spring 2004

Instructor

Dragan Milosevic

Course Title

Strategic Management

Course Number

EMGT 525/625

Subjects

Automobile industry and trade -- Management, Automobile industry and trade -- Strategic planning, Automobile industry and trade -- Marketing, Engineering -- Management

Abstract

In recent decades auto industry has undergone serious changes both in US and abroad. Many major car manufacturers are under extreme market pressure to re-align their corporate strategy to a highly dynamic global and domestic market.

GM, a major US auto manufacturer has approached our consulting company, Ingrid.Inc a strategic planning consulting company, to study GM’s present positioning in the auto industry.

The following report is the result of a 3-month extensive study of GM’s business strategy in staying ahead of competition as well as increasing its market share. Our recommendation to GM is based on a SWOT analysis, followed by KSF. GM’s present strategy is evaluated and gap’s between present strategy and KSF and CI’s are identified. Lastly, we have come up with a list of recommendations along with implementation timelines for short, medium, and long term, that GM’s senior management needs to consider in order to stay ahead of the competition and remain a market force in the global market for auto industry.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23581

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