Document Type

Closed Project

Publication Date

Spring 2004


Dragan Milosevic

Course Title

Strategic Management

Course Number

EMGT 525/625


Automobile industry and trade -- Management, Automobile industry and trade -- Strategic planning, Automobile industry and trade -- Marketing, Engineering -- Management


In recent decades auto industry has undergone serious changes both in US and abroad. Many major car manufacturers are under extreme market pressure to re-align their corporate strategy to a highly dynamic global and domestic market.

GM, a major US auto manufacturer has approached our consulting company, Ingrid.Inc a strategic planning consulting company, to study GM’s present positioning in the auto industry.

The following report is the result of a 3-month extensive study of GM’s business strategy in staying ahead of competition as well as increasing its market share. Our recommendation to GM is based on a SWOT analysis, followed by KSF. GM’s present strategy is evaluated and gap’s between present strategy and KSF and CI’s are identified. Lastly, we have come up with a list of recommendations along with implementation timelines for short, medium, and long term, that GM’s senior management needs to consider in order to stay ahead of the competition and remain a market force in the global market for auto industry.


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