Document Type

Closed Project

Publication Date

Fall 2003


Dundar Kocaoglu

Course Title

Engineering and Technology Management

Course Number

EMGT 520/620


GE’s core values arise from its “Three Traditions”: “Unyielding Integrity, Commitment to Performance and Thirst for Change”. GE has codified these values on its website, which include using customer satisfaction as measure of success, creating opportunities for skilled workers, drive to expand the business globally, respect for the individual, use the size of the business as leverage in taking risks, and use of technology to improve speed.


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