Engineering and Technology Management
GE’s core values arise from its “Three Traditions”: “Unyielding Integrity, Commitment to Performance and Thirst for Change”. GE has codified these values on its website, which include using customer satisfaction as measure of success, creating opportunities for skilled workers, drive to expand the business globally, respect for the individual, use the size of the business as leverage in taking risks, and use of technology to improve speed.
Attavavuthichai, Voraphol; Gray, David; Waraich, Sarabjeet; and Wathanachinda, Natchanan, "GE – Corporate Strategies during and after the Jack Welch era" (2003). Engineering and Technology Management Student Projects. 1391.