Document Type

Closed Project

Publication Date

Spring 2004

Instructor

Dragan Milosevic

Course Title

Strategic Management

Course Number

EMGT 525/625

Subjects

New products -- Management, New products -- Marketing, New products -- Planning, Space frame structures -- Technological innovations, Domes, Strategic planning

Abstract

The purpose of this paper is to apply the tools of strategic modeling and planning by assembling an initial development framework for the rollout of a unique homogeneous and monolithic dome structure called DOMA. Using SWOT, Porter’s Five Forces, and Key Success Factors (KSFs) identification we constitute and discuss multiple alternative strategies for success. Finally, we suggest an integrated plan, complete an industry-level cultural analysis, and create together a timeline of strategic objectives.

Note: The presentation associated with this report is included here as a supplemental file.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23587

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