Document Type

Closed Project

Publication Date

Spring 2003


Dragan Milosevic

Course Title

Strategic Planning in Engineering Management

Course Number

EMGT 525/625



This paper reviews the 2002 strategy and their six strategic priorities of the Coca-Cola Company. We prepared a S.W.O.T. analysis of the company, determined the key success facores for the mon-alcoholic beverage industry, reviewed the critical issues to the company, and examined their strategic priorities. The Coca-Cola Company is the dominant corporation in their industry, and have implemented specific strategy to remain there.


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