Document Type

Closed Project

Publication Date

Spring 2003

Instructor

Dragan Milosevic

Course Title

Strategic Planning in Engineering Management

Course Number

EMGT 525/625

Abstract

Abstract:

This paper reviews the 2002 strategy and their six strategic priorities of the Coca-Cola Company. We prepared a S.W.O.T. analysis of the company, determined the key success facores for the mon-alcoholic beverage industry, reviewed the critical issues to the company, and examined their strategic priorities. The Coca-Cola Company is the dominant corporation in their industry, and have implemented specific strategy to remain there.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23716

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