Document Type

Closed Project

Publication Date

Winter 2017

Instructor

Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655

Abstract

Ring Video Doorbell (RVD) is an internet connected doorbell device. It is a component of the home security and smart home market. The entry level RVD is a plug and play installation and works with all major OS. RVD is available globally, but most active within the US market. The current target market is middle income residential homes, we have a three-year plan to extend to our adjacent markets of schools, small businesses, and apartments/condos owners and renters taking 40% of the market share. The five-year plan is to expand to a 20% global market share. Currently we have partnerships with many lock companies and a few security companies, we would like to expand and leverage these partnerships to achieve the target of 40% market share. Ring is a privately-owned company with multiple Fortune 500 investors poised to become the leader in the video doorbell marketplace

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21494

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