Document Type

Closed Project

Publication Date

2003

Instructor

Dundar Kocaoglu

Course Number

EMGT 520/620

Abstract

Abstract:

Apple is one of the profound commercial successes of the computer industry. Its leading position in the high-tech industry is the result of skillful management of technology, continuous innovation, proper marketing and financial planning. In order to study the reasons behind the company's success, we take a look back at the history of Apple, identify critical issues, study their resolution by the top management, and explore mistakes and alternatives strategies that the company could implement. We conclude our case study with the lessons learned, which draw implications for future management of technology and innovation.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23972

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