Document Type

Closed Project

Publication Date

Fall 1997


Dundar F. Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620


This paper discusses Microsoft and its strategies in the computer industry. It is organized into three parts. The Microsoft Overview presents information about Microsoft in the areas of: Organization Resources Microsoft within the Computer Ecosystem Product Competition Product Strategy The Analysis part of the paper focuses on Microsoft’s corporate strategies in the areas of: Imitation Strategy Acquisition Strategy Partnering Strategy Marketing Strategy Strategic Elements of the Authority Stage The Critical Issues section addresses the future—it asks some questions that might be important in the future of Microsoft and the computer industry. We conclude with a description of some of the key factors that led to Microsoft’s success.


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