Management of Engineering and Technology
This paper discusses AT&T and its strategies in the cable Internet service provider. It is organized into parts as follow. The AT&T Overview will be presented information in the area as follow: - History of AT&T - Origins - Organization - Over all product of AT&T - AT&T Broadband Access provider Cable modem Products competition AT&T@HOME Cable Internet Service Products Strategy The Analysis part of the paper focuses on AT&T strategies in the area of: - Acquisition Strategy - Partnership Strategy S.W.O.T analysis Porter’s Five force The Critical Issues Conclusion
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Cangur, Olgay; Cosmedy, Ferry; Maneesri, Rattiya; Pfeifer, Matthias; Poopair, Sunnithi; and Tungkawachara, Jirasak, "Strategic & Policy Issues: AT&T@HOME" (2000). Engineering and Technology Management Student Projects. 1808.