Document Type

Closed Project

Publication Date

Fall 2000

Instructor

Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620

Abstract

Introduction:

This paper discusses AT&T and its strategies in the cable Internet service provider. It is organized into parts as follow. The AT&T Overview will be presented information in the area as follow: - History of AT&T - Origins - Organization - Over all product of AT&T - AT&T Broadband Access provider Cable modem Products competition AT&T@HOME Cable Internet Service Products Strategy The Analysis part of the paper focuses on AT&T strategies in the area of: - Acquisition Strategy - Partnership Strategy S.W.O.T analysis Porter’s Five force The Critical Issues Conclusion

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/24285

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