Document Type

Closed Project

Publication Date

Fall 2000

Instructor

Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620

Abstract

Executive Summary:

NIT Docomo and AOL jointly announced their partnership in September 2000. The alliance will support the two companies' strategic quest toward global expansion by fostering the convergence of PC-based and mobile Internet services worldwide. NIT Docomo will invest $120 million of capital into AOL Japan and offer AOL's mail and instant messenger features to its Japanese subscribers in return for a "jump start" in the US wireless Internet market. However, with the US already having mobile Internet access, what is the basis for NIT Docomo's projected success in the US market? This paper will present NIT Docomo as a company, the core service and embedded technology, and analyze the company's internal strengths and weaknesses and external opportunities and threats. Finally, this paper will establish and evaluate the critical issues relating to its US growth strategy and discuss the competitive advantage gained from the NIT Docomo-AOL alliance in an attempt to show that this partnership is a marriage of convenience in a marketplace that demands it, where ease-of-use is a theme that pervades the dominating services of both companies.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/24289

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