Management of Engineering and Technology
NIT Docomo and AOL jointly announced their partnership in September 2000. The alliance will support the two companies' strategic quest toward global expansion by fostering the convergence of PC-based and mobile Internet services worldwide. NIT Docomo will invest $120 million of capital into AOL Japan and offer AOL's mail and instant messenger features to its Japanese subscribers in return for a "jump start" in the US wireless Internet market. However, with the US already having mobile Internet access, what is the basis for NIT Docomo's projected success in the US market? This paper will present NIT Docomo as a company, the core service and embedded technology, and analyze the company's internal strengths and weaknesses and external opportunities and threats. Finally, this paper will establish and evaluate the critical issues relating to its US growth strategy and discuss the competitive advantage gained from the NIT Docomo-AOL alliance in an attempt to show that this partnership is a marriage of convenience in a marketplace that demands it, where ease-of-use is a theme that pervades the dominating services of both companies.
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Wattanakasemsakul, Uraiporn; Wannalertsri, Wichan; Teangtrong, Khemanut; Mat-Amin, Hasnah; and Freeland, Matthew, "NTT DoCoMo: Strategic Partnerships for Growth" (2000). Engineering and Technology Management Student Projects. 1811.
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