Indian Motor Cycles: Strategic Planning in the New Millenium

Authors

Pakdee Aunyakamol, Portland State University
Laurent Couturier, Portland State University
Kiatiporn Lertsathitphong, Portland State University
Leonard Olive, Portland State University

Document Type

Closed Project

Publication Date

Spring 2000

Course Title

Strategic Planning in Engineering Management

Course Number

EMGT 525/625

Abstract

Abstract:

The Indian motorcycle has been revived after having slept for over four decades. 1999 was their first production year, and every one of the 1,100 motorcycles produced were sold. A strategic analysis of the present organization is preformed, an aggressive yet realistic set of organizational goals is projected for 2005 and a strategic plan is laid out to get there.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/24578

Citation Details

Aunyakamol, Pakdee; Couturier, Laurent; Lertsathitphong, Kiatiporn; and Olive, Leonard, "Indian Motor Cycles: Strategic Planning in the New Millenium" (2000). Engineering and Technology Management Student Projects. 1925.
http://archives.pdx.edu/ds/psu/24578