Document Type

Closed Project

Publication Date

Fall 1999

Course Number

ETM 520

Abstract

The success of Dell Computer Corporation in the past two decades has been enormous. Dell has grown from a dorm room enterprise in 1983 with $1,000 in capital to becoming the top selling Personnel Computer (PC) manufacturer in the world, making it a multi-billion dollar corporation. Certainly there must have been a successful strategy behind all of this growth. This report will briefly describe the history of this innovative company and review their growth. Then it will focus on their primary strategy, the "Direct Model", both in the past and present.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/24937

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